We often get asked “What does the RED stand for in Datacastle RED?”. The answer is Resilient Endpoint Data.
At Datacastle, we look at the issues surrounding business continuity and resiliency with a more holistic approach than traditional “backup and recovery“. The major premise behind business continuity and resiliency is that your business is in an ongoing, interactive relationship with the marketplace. Anything that disrupts the continuity of your organization’s engagement with the market costs the business in revenue, expense, and damage to reputation. When an employee’s laptop goes lost or stolen, the goal should be to get her back to productivity as quickly as possible and make sure that none of the data on that laptop results in a data breach. The top drivers customers share with us for implementing endpoint data protection are:
Revenues – When a laptop or new Windows 8 tablet goes lost or stolen, it disrupts your team’s ability to execute. When it is an executive laptop or MacBook Pro that is lost or stolen, the impact can be even greater. The data on the laptop is much more valuable than the physical device and thus it must be continuously protected and quickly recoverable. Amazon recently had an outage for 40 minutes that reportedly cost the company $4.8M dollars in lost revenues. What happens when a sales executive at your company is out of commission for days because of a lost laptop?
Expense – The cost of implementing an effective endpoint data protection solution pales in comparison to the potential expenses incurred when a laptop goes lost or stolen. The expense is not in replacing the device, it is in the potential data breach expenses, productivity hit, and reputation damage. The Ponemon Institute reports the average cost of a data breach in the US is $5.4M. It is also painful and costly for IT to support remote employees when they need to recover data if there is not a friction-free, self-service way for employees and executives to quickly get their data in the field.
Damage to Reputation – The data your company keeps on laptops about customers, business partners, and employees is held in trust. When data is lost or stolen, your company has violated that trust and it can hurt your reputation. This can lead to increased customer churn, fractured business relationships, and employee turnover. A separate study by the Ponemon Institute found that the brand value of a company suffering a data breach on average went down by 17% to a whopping 31%.
For forward looking CIO’s, the answer is clear – effective, resilient endpoint data protection is worth the investment. Datacastle RED directly addresses the key drivers leading CIO’s to adopt modern endpoint data protection. To learn more, please go to datacastlered.com.